color additive, is any dye, pigment or substance that imparts color when it is added to food or drink. They come in many forms consisting of liquids, powders, gels, and pastes. Food coloring is used both in commercial food production and in domestic cooking.
To make up the color loss due to light, air, temperature, moisture and storage.
To correct natural variations in color.
To enhance the natural colors associated with a given product.
To provide a colorful identity to the colorless or dull looking foods.
To provide a colorful appearance to “fun foods.”
To protect flavors and vitamins that may be affected by sunlight.